You may use a few approaches if you’re ready to start looking for your speciality. You may begin by listing your passions and searching for patterns among them or considering the sorts of films you like making the most. What do you do for a living? How does it influence your channel or your understanding of a certain subject?
The trick is to figure out how you can contribute something unique or fascinating to YouTube, ideally by merging your interests, hobbies, and expertise into one giant ball of genius. If you want to offer culinary lessons but spend a year in Asia, why not do Asian-inspired food? If you’re a recruiting consultant with a flair for fashion, why not provide articles on how to dress for work and interviews?
You’ll uncover your ideal speciality in the sweet spot where your passion and abilities meet your video genre.
Why Is Finding Your Niche So Important?
It’s all about contributing to your audience what they want to see when finding a niche. Assume you travel and post daily vlogs about your adventures. Almost all of your material is about travel, but you submit a video on cosmetic surgery one day randomly. Your video was well-received, with over 30k views, yet only five people joined your YouTube account; why is that?
The solution is straightforward. If individuals who saw the cosmetic surgery video were interested in subscribing, they would have gone to your channel and seen that none of your other videos dealt with the subject. Even though you had a decent video, you seemed uninteresting to them. Thus they didn’t bother.
Your readers want to know what you’re all about from your perspective. They must be convinced that if they subscribe to you, they will get a steady stream of high-quality information on the topics they care about. You can accomplish this for them with a clear and defined speciality.
Choosing a YouTube Sub-Criteria
The more narrow and particular your focus, the simpler it will be to attract and retain subscribers. For example, if your speciality is dog training, why not concentrate even more on teaching pugs? To develop a parenting vlog, make it more targeted by doing one for mothers of boys, twins, or toddlers.
Your audience will be much simpler to advertise to and appeal to if you narrow your emphasis. When an individual from your goal audience discovers your channel, they’ll say to themselves, “Wow, this is exactly what I’ve been searching for,” and they’ll watch, like, share, and engage with it much more than someone who is just somewhat interested.
5 Steps to Finding Your Niche
Let us assist you if you’re still stumped on how to choose the greatest YouTube channel niche. Here is some essential attention to keep in mind while you search for your speciality that will help you reach where you need to go:
Is there a market for your possible niche?
Once you’ve decided on a viable niche, you’ll need to confirm that there are individuals interested in watching it. Consider a video you might produce for your niche and search it on YouTube to see if it works. If you get a lot of hits, your niche is probably not narrow enough. If there are no results, it’s safe to assume that no one is seeking that sort of video.
You want to find a compromise between the two extremes. If a few well-known channels have released a video or two on your issue but haven’t concentrated on it, you may be certain that there is an audience but not too much competition. You may also hunt for something about which there are a lot of blog articles or websites and be the first to upload it on YouTube.
What will you do that other network won’t?
With so many videos to choose from, you won’t be able to earn a fortune on YouTube if you’re dull. Viewers know that entertaining, high-quality material is available, and they will seek out someone better than you if you are too ‘ordinary’ for their tastes. People come to YouTube for knowledge, but they stay for personality, so sprinkle some of yours throughout your content.
Is it possible for you to develop enough material in this niche?
How many ideas do you have for videos for your YouTube channel? It’s not a good indication if you can’t think of at least ten off the top of your head. You’ll need a lot of ideas and inspiration for your YouTube videos, and if you’re having trouble coming up with ideas now, picture how much more difficult it will be in two, three, or four years.
Because you’ll most likely be creating films on this subject for many years, you should completely adore and be motivated by it. Are you sure you’ll be as excited about this subject as next year? Will your enthusiasm for the subject matter last? Consider how your life will develop over the next several years and if your speciality will continue to fit you.